Alex has been working very closely with Apple since 2004. Since the advent of Final Cut Pro X in 2011, he has worked in many capacities; FCPX training, consulting, presenting and creating content.
He has created courses and written white papers on FCPX for Apple, as well as advising and consulting for third party clients such as BBC, Red Bull & Burberry on workflow. He presents at trade shows and film festivals and continues to train and inspire people with regular work at London-based training centre Soho Editors. All of this training is bolstered by regular editing for clients around the world.
See Alex in action at IBC 2017 here:
Alex has been delivering Apple Certified training since 2004 and was asked in 2005 after big success at the BBC, to become their mentor trainer for FCP for the EMEIA. He has since given over 40 train-the-trainer classes in FCP, as far as Turkey and India and has edited several feature-length films using FCP.
In 2010, Alex supervised and trained the entire FCP-based workflow at the 2010 FIFA World Cup. In 2011, Final Cut Pro X was announced and the world changed!
Since 2011, Alex has helped Apple get the message out about the disruptive new paradigms of Final Cut Pro X.
In 2013, Alex wrote “Final Cut Pro X in a Shared Environment” in conjunction with London-based consultancy 10dot1 . The paper is a detailed analysis of using FCPX across shared systems, which can still be downloaded at 10dot1 . This paper has been read, quoted and used by specialists worldwide.
Whatever the job, Alex brings real-world experience to all training whether it be professionals at the BBC or schoolchildren making their first film.
A few training high points:
2005 – 6 months training at the BBC testing a live pilot of FCP with the first implementation of XSAN in broadcast. The success of this pilot led the BBC to ratify both FCP & XSAN as fit-for-broadcast and the global broadcast industry has never looked back since this sea-change in desktop video. Alex still regularly returns to the BBC to both edit and train.
2006 – Designed groundbreaking course, ShootnEdit at Ravensbourne College which pre-empted the prosumer gold-rush into video production.
2010 – Supervised the whole FCP operation (50-seat XSAN) at the FIFA World Cup for host broadcaster HBS.
2011/12 – Wrote and produced two Final Cut Pro X courses for editors which were rolled out to Apple Certified training centres across Europe.
2013 – In collaboration with 10dot1.co.uk Wrote a definitive and much quoted paper on shared workflow in Final Cut Pro X which took pride of place on Apple’s website for more than two years.
2014 – Designed/supervised the FCPX workflow at Timeline TV for the Tour De France with producers VSquared.
2016 – Designed and produced an iPhone/FCPX class for Apple.