Alex has been delivering Apple Certified training since 2004 and was asked in 2005 after big success at the BBC, to become their mentor trainer for FCP for the EMEIA.  He has since given over 40 train-the-trainer classes in FCP, Motion & Color continuing to inspire and enable trainers across the region as far as Turkey and India.

Training in Munich

In 2010, Alex was asked to supervise and train the FCP-based workflow at the 2010 FIFA World Cup.

FIFA World Cup uniform

Since 2011, Apple have heavily relied on Alex to help get the message out about the disruptive new paradigms of Final Cut Pro X and he has since trained, presented, consulted and produced a range of highly-regarded content, courses and papers.

Alex was instrumental in helping Soho Editors become the premier training centre in Europe for Final Cut Pro and continues to train there.

Whatever the job, Alex brings real-world experience to all training whether it be professionals at the BBC or schoolchildren making their first film.A few training high points:

2005 – 6 months training at the BBC testing a live pilot of FCP with the first implementation of XSAN in broadcast. The success of this pilot led the BBC to ratify both FCP & XSAN as fit-for-broadcast and the global broadcast industry has never looked back since this sea-change in desktop video. Alex still regularly returns to the BBC to both edit and train.

2006 – Designed groundbreaking course, ShootnEdit at Ravensbourne College which pre-empted the prosumer gold-rush into video production.

2010 – Supervised the whole FCP operation (50-seat XSAN) at the FIFA World Cup for host broadcaster HBS.

2011/12 – Wrote and produced two Final Cut Pro X courses for editors which were rolled out to Apple Certified training centres across Europe.

2013 – In collaboration with Wrote a definitive and much quoted paper on shared workflow in Final Cut Pro X which took pride of place on Apple’s website for more than two years.

2014 – Designed/supervised the FCPX workflow at Timeline TV for the Tour De France with producers VSquared.

2016 – Designed and produced an iPhone/FCPX class for Apple.