Alex has been delivering Apple Certified training since 2004 and was instrumental in helping Soho Editors become the premier training centre in Europe for Final Cut Pro.

Apple asked him to front their pro apps train-the-trainer programme in 2005 and he has since then taught classes in UK, India, Spain, Portugal, France, Germany, Austria, Switzerland, Belgium, Holland, Denmark, Norway, Sweden, Czech Republic, Turkey & the US.

Alex continues to bring real-world experience to all training whether it be professionals at the BBC or schoolchildren making their first film.

A few high points:

2005 – 6 months training the BBC testing a live pilot of FCP with the first implementation of XSAN in broadcast.
2006 – Designed groundbreaking course, ShootnEdit at Ravensbourne College.
2010 – Supervised the whole FCP operation (50-seat XSAN) at the FIFA World Cup for host broadcaster HBS.
2014 – Designed/supervised the FCPX workflow at Timeline TV for the Tour De France with producers VSquared.